June 18, 2014
On July 1st Canada's Anti-Spam Legislation (CASL) goes into effect, widely impacting the world of email marketing. Before sending commercial electronic messages we recommend you familiarize yourself with the new legislation and its requirements:
Varial Hosting has always maintained a very strict policy on commercial email sending so the good news is that our existing policies (which you've been following, right?) already align very closely with the new legislation. Our acceptable usage policy has been updated to better reflect the specific requirements of the new legislation.
When sending commercial electronic messages you'll want to ensure that:
- Your recipients have given their consent to receive the message via an opt-in procedure.
- Your procedures for collecting consent must be opt-in, not opt-out; meaning checkboxes on sign up forms must be deselected in their default state.
- You must retain evidence of your recipients consent that can be produced upon request.
- You must have procedures in place for recipients to remove their consent and easily opt-out of receiving your messages.
- You must identify yourself and all persons on whose behalf a commercial message is sent.
- A physical mailing address and either a telephone number, email address or web site address must be included with your identification.
For more information on the Canada Anti-Spam Legislation, please refer to the following:
Government of Canada FAQ: